MUSE the Change in Couture
Created while studying abroad in Lacoste, France, this group project launched Muse as a contemporary fashion brand with two distinct lines: an on-demand ready-to-wear collection and Castalia by Muse, an exclusive couture label. The project explored branding, retail strategy, customer journey mapping, and immersive pop-up experiences to balance accessibility with high-fashion artistry under one cohesive brand identity.
Project Collaborators
Dalryn Schuster
Strategy Director & Presenter
Jeremiah Elias
Content Designer & Brand Manager
Abigail Keth
Artistic Director & Presenter
Emily Rienecker
Fashion Illustrator & Editor in Chief
Samantha Macleod
Group Advisor
Paige Jones
Marketing Director & Content Designer
Pete Kirby
Content Designer & Print Maker