MUSE the Change in Couture
Created while studying abroad in Lacoste, France, this group project launched Muse as a contemporary fashion brand with two distinct lines: an on-demand ready-to-wear collection and Castalia by Muse, an exclusive couture label. The project explored branding, retail strategy, customer journey mapping, and immersive pop-up experiences to balance accessibility with high-fashion artistry under one cohesive brand identity.
