Manolo Blahnik Experiential Retail Atelier – Marina Bay Sands, Singapore.
Set in Singapore’s Marina Bay Sands, this experiential retail concept presents Manolo Blahnik through a sculptural, multi-level stiletto that guides visitors through the brand’s creative journey from sketch to masterpiece. The project positions the brand at the intersection of luxury, architecture, and immersive storytelling in an emerging global fashion capital.
The Shoe/ The Store
A floating architectural masterpiece rising over Marina Bay, shaped like a golden-heeled stiletto. Orchid-inspired enamel, cascading greenery, and shimmering gold details reflect Singapore’s botanical elegance
The Entrance
The entrance glows like liquid gold beneath Marina Bay’s night sky, with a shimmering honeycomb arch. Lush orchids at the base of the curved staircase echo Blahnik’s romantic palette.
Interactive projections reveal the inspirations behind each creation through sound, motion, and touch. QR codes enable visitors to collect digital keepsakes of their favorite sketches, seamlessly blending craftsmanship, technology, and storytelling into a captivating artistic journey.
Floor 1:
The Sketchbook Gallery
Guests enter a luminous corridor where Manolo Blahnik’s sketches come alive—each line animated by motion-sensor technology that responds to their movements. As they walk, shoes bloom across the walls in strokes of light, transforming static art into living design.
Interactive tables let guests explore 3D designs inspired by local flora, sketch virtual orchids, and unlock exclusive stories through QR codes a seamless fusion of craftsmanship, nature, and digital innovation.
Floor 2:
Orchid Court
An immersive botanical gallery celebrating Singapore's national flower, the Vanda Miss Joaquim. Glowing pedestals showcase signature Manolos surrounded by digital orchid blooms and projection art connecting Blahnik's artistry to Singapore's heritage.
Guests save or share their creations to social media or commission them as actual shoes. Manolo assistants offer styling insights, recommending collection pieces that complement each custom design.
Floor 3:
Atelier Experience
Digital design tablets let guests create custom Manolos by selecting colors, fabrics, heels, and embellishments. Completed designs emerge as 3D holograms above the table, animated with Blahnik's signature sketch lines hovering around them.
Each mirror records short videos or snapshots instantly shareable on social media with branded filters, combining luxury personalization with high-tech immersion and social engagement.
Floor 4:
Mirror Room
Augmented-reality mirrors project custom-designed Manolos onto guests' feet in real time, transforming them into living works of art. AI sensors analyze foot positioning and movement to ensure shoes scale and animate realistically as guests walk.
Surrounded by hand-painted orchid walls and golden arches, guests explore limited-edition shoes, silk accessories, and collectible sketchbooks. A holographic display brings Manolo Blahnik’s sketches to life, blending artistry, culture, and innovation in the heart of the Atelier.
Floor 5:
Gift Shop
An intimate boutique overlooking Marina Bay, The Orchid Salon offers exclusive heels and specialty items crafted only for Singapore.
AR windows transform the skyline—guests aim devices to reveal shoes "sketched into" the cityscape, creating a poetic fusion of fashion and place that extends the brand experience beyond the gallery walls.
Floor 5:
Sketch Cafe & Collectors Loft
The café and concept gallery overlooking Marina Bay offers relaxation and exploration. Tabletop touchscreens showcase art-inspired desserts, Manolo's muses, and upcoming collections, while guests purchase digital collectibles or exclusive sketches tied to limited-edition pairs.
Social Media
Social media posts feature a unique sketch-like print, announcing the launch of the concept store, providing a slight preview of the location, and an ode to what is to come with the store's launch. Other social posts will be editorial-based, featuring models wearing the new, exclusive heels that mesh beautifully with the current social media feed.
Out of Home:
Unveiling Billboard
The unveiling billboard will feature a sketch-like print of a shoe appearing over time, signifying the announcement of the opening of Atelier. The sketch's progression highlights Manolo Blahnik’s process for crafting the perfect heel and experiences within the concept store. The billboards will be featured across downtown areas of Singapore, driving more foot traffic to the store and Marina Bay Sands.
