This retail buying project focused on expanding Levi’s women’s tops category through strategic market and consumer analysis. The project included brand history research, size and scope evaluation, consumer profiling, SWOT and competitor analysis, social media and trend research, and the development of a six-month corporate buying plan. Insights were applied to create targeted assortments for two store locations, balancing core styles with trend-driven pieces, and supported by a clear statement of opportunity and risk. The project highlights skills in assortment planning, retail buying strategy, and translating research into actionable, store-level decisions.