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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/6bdada03-5c79-49b7-9bdb-01a5d481eb1f/IL_GAP.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/c67bbfec-c48e-4128-84e5-3506b1792816/10.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/2af232c5-923b-43eb-984e-9186362a9a39/11.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/9a9c0950-f9a1-445b-bd1c-06816d259bc4/12.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1b889529-f913-4290-9877-b51c75bb0a4a/13.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/393a9a9c-b0d5-4f64-9b68-a6e540025879/14.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/63fa7f77-6d09-4da2-8d98-4fa80c9101ec/15.png</image:loc>
      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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    <image:image>
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      <image:title>Brand Strategy - Diesel x Harley Davidson Collaboration</image:title>
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  <url>
    <loc>https://www.dalrynschuster.com/brand-strategy/urban-nomad-brand-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769049365944-ANRVYOLHBACQWK7UG60X/Urban%2BNormad%2Bjpegs_Page_30%2Bcopy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Facial Recognition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/760f0e16-6b04-4b95-aeb7-4017fe9041c4/_MG_4640+1+copy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046593944-D6N9V3CJ1P7R9KIEA7AQ/Urban%2BNormad%2Bjpegs_Page_33.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 1: Explorer Minimum Purchase: $1,500 Visit 1 Urban Nomade store</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769049496094-YLC3AOJE0GBN8MVRPO6B/Urban%2BNormad%2Bjpegs_Page_30%2Bcopy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Body Scan Technology</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/bf496aa0-a356-4a98-bc89-a76bc98aad79/1.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046602819-JV107WHPQGEYP8RPEV3E/Urban%2BNormad%2Bjpegs_Page_34.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 2: Wanderer Minimum Purchase: $5,000 Visit 2 Urban Nomade stores</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769049525573-IH3LP42U27L350B52TQ4/Urban%2BNormad%2Bjpegs_Page_31%2Bcopy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Contactless Payment</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/0478ee47-8c43-42dd-84f1-0c8bcf51df99/_MG_4659+copy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046612196-YRLAGKDXOMD8FV2E192L/Urban%2BNormad%2Bjpegs_Page_35.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 3: Pathfinder Minimum Purchase: $10,000 Visit 3 Urban Nomade stores</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769049399211-C9U7I0C66PSRNLYU97OJ/Urban%2BNormad%2Bjpegs_Page_31%2Bcopy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Custom Floor Scent</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/5947f57f-3107-4763-8f3d-edba40677501/8.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046623307-XWJCKYVT94NGUVP23HRU/Urban%2BNormad%2Bjpegs_Page_36.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 4: Voyager Minimum Purchase: $15,000 Visit 4 Urban Nomade stores</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769049599214-ZD1X7DULMJVS2HV6D1B0/Urban%2BNormad%2Bjpegs_Page_30%2Bcopy.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Element Exposure</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/644bdb26-3d8e-471d-b5fb-e8e86c957fd3/10.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046632252-IUMCL2ZRP0F0U6FI4RJ5/Urban%2BNormad%2Bjpegs_Page_37.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 5: TrailBlazer Minimum Purchase: $25,000 Visit 5 Urban Nomade stores</image:caption>
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    <image:image>
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      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Smart AR Mirrors</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/f46e57d2-2210-416e-b979-eb1de1b367aa/11.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046641541-0295SHQXVS97LOGZ7QO5/Urban%2BNormad%2Bjpegs_Page_38.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 6: The Apex Minimum Purchase: $50,000 Visit 6 Urban Nomade stores</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/d14a2274-72c2-42d8-9873-ee423174b156/12.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1769046648505-234HZPP3VXFS1A2RZKI0/Urban%2BNormad%2Bjpegs_Page_39.jpg</image:loc>
      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
      <image:caption>Level 7: Nomad Minimum Purchase: $75,000 Visit 7 Urban Nomade stores</image:caption>
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    <image:image>
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      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
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      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
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      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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      <image:title>Brand Strategy - URBAN NOMAD- Brand Launch</image:title>
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    <image:image>
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    <lastmod>2026-03-10</lastmod>
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  <url>
    <loc>https://www.dalrynschuster.com/fashion-marketing/capstone-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
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      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/3f5003f3-bf4c-4ab6-b593-a8681a0b393e/Seoul.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Seoul Red: $1,800</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/0421124b-42b1-43e1-853c-63c0f66d2b7d/Empire-Purple.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Empire Purple: $3,100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/681bbbe6-26b3-40a9-8b94-d9c21ee87b5a/EJAE.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>EJAE Black: $3,500</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/2c4849e9-3e2f-4481-a40d-c2a490e8d289/37.jpg</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
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      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/d8efcd55-bacd-4d0b-bbf8-837f4da66e4b/Seoul-Black.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Seoul Black: $1,800</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/1bb9437b-2ef6-4422-9b21-20e9ffaf4173/Eleven-+GOld.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Eleven Gold: $9,800</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/dbdc1ac1-596c-4f32-b1a1-468b13e2c26b/Empire-+Black.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Empire Black: $3,100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/6b0f7df5-41db-4ebf-bded-320c39099c2e/EJAE-+Red.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>EJAE Red: $3,500</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/04afed68-6384-46f9-9562-5a89626e693d/38.jpg</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/e48eed53-2405-405d-85f3-5794861e24cb/16.jpg</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/a0ca4a90-1b5f-4280-9cd8-1f68638a0de1/Seoul-+Sage.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Seoul Sage: $1,800</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/a5b65b01-7f4c-481c-8202-3c4d5d5e33bd/Eleven-Black.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Eleven Black: $9,800</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/6e4ef745-9d3a-4700-ba55-3c96157a16af/Empire-+Red.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Empire Red: $3,100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/dc47452b-d281-4d82-8fa0-1680a3467dcb/EJAE-Gold.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>EJAE Gold: $3,500</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/0fd63f6c-2b4d-4640-b9fc-bccc64742688/39.jpg</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/ac26649f-458e-4ac3-9fa2-42f001ae654b/ChatGPT+Image+Feb+26%2C+2026+at+11_11_32+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Seoul Red: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/a4b67541-049f-45fe-b11e-54d30f4c090b/ChatGPT+Image+Feb+26%2C+2026+at+11_28_55+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Empire Purple: $2,650</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/cff8dcb4-b5a1-4179-8872-379a51c99371/EJAE-Sage.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>EJAE Sage: $3,500</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/4349028e-c66d-4f53-b938-c5f75d3cf3d4/40.jpg</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/85a91147-107e-4a5a-90f2-9b77ed4b6ff5/ChatGPT+Image+Feb+26%2C+2026+at+11_05_43+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Seoul Black: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/e3917362-40b8-4f48-96a5-1d5cfe24e33e/ChatGPT+Image+Feb+26%2C+2026+at+11_24_58+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Empire Black: $2,650</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/a8265840-7621-4a31-9ea4-5353c472cfd3/ChatGPT+Image+Feb+26%2C+2026+at+11_44_25+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini EJAE Black: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/745aae7d-3769-423c-aad4-a5eee30c97e4/ChatGPT+Image+Feb+26%2C+2026+at+11_13_36+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Seoul Sage: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/96866fa0-485a-431c-bd41-e587e5f1ac19/ChatGPT+Image+Feb+26%2C+2026+at+11_27_53+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini Empire Red: $2,650</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/7a7e3db7-fbdb-4025-8a5b-4c38f51ecc30/ChatGPT+Image+Feb+26%2C+2026+at+11_50_30+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini EJAE Red: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/7aa869ab-8b4f-47a8-82f6-ee3ad98b6245/ChatGPT+Image+Feb+26%2C+2026+at+11_48_11+AM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini EJAE Sage: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/c1fdc80f-48d1-42dc-8b60-a83afbceee13/ChatGPT+Image+Feb+26%2C+2026+at+12_03_45+PM.png</image:loc>
      <image:title>Fashion Marketing - Capstone Project</image:title>
      <image:caption>Mini EJAE Gold: $1,150</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/697027e88f4d0818f2cdf984/988a6b84-86b8-4f07-9643-7d7959d538e6/ChatGPT+Image+Feb+27%2C+2026+at+10_34_27+PM.png</image:loc>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-03</lastmod>
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    <lastmod>2026-02-03</lastmod>
    <image:image>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
    </image:image>
    <image:image>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
    </image:image>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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    <image:image>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:title>Fashion Marketing - Adidas - Shared Strides Campaign</image:title>
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      <image:caption>KITH KIDS CAPSULE COLLECTION</image:caption>
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      <image:title>Retail Buying + Merchandising - KITH - Private Label Capsule Collection</image:title>
      <image:caption>&amp;KIN CAPSULE COLLECTION</image:caption>
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