Adidas Editorial

The Shared Strides Editorial for Adidas is a print-ready magazine concept that explores the brand’s cultural legacy and impact on modern sneaker culture. The project blends historical research, including Adidas’ relationship with Run-DMC, with industry trends, consumer insights, and campaign development. It documents the full creative process from storyboards, visuals, styling, and hair direction by silhouette (Superstar, Gazelle, Samba) to production schedules, call sheets, shot lists, contact sheets, and final film edits. The editorial concludes with flat advertising and mockups, fully formatted with printer margins for professional publication.