ADIDAS SHARED STRIDES

Shared Strides is a multi-platform campaign concept developed for Adidas that celebrates unity through the brand’s iconic Samba, Gazelle, and Superstar silhouettes. The project included concept development, industry research, shoot planning, storyboarding, talent sourcing, styling, and production coordination. The final deliverables consisted of a full campaign presentation and a series of short-form videos (1:50, :36, :20, and :10) designed for social and digital marketing, highlighting connection, individuality, and shared movement across communities.