URBAN NOMAD
Developed in an intensive four-week studio while studying abroad at SCAD Lacoste, this collaborative project launched Urban Nomad as a luxury, innovation-driven travel brand, encompassing full brand strategy, a global marketing launch plan, immersive retail concepts, and the Pursue the Horizon campaign. As Project Manager, I led the execution of a campaign and product video, the launch of seven core products, and the design of a seven-level experiential flagship store inspired by the world’s seven biomes—integrating facial recognition, body-scanning technology, AR mirrors, sensory elements, and a loyalty program represented through Urban Elite emblems.
Level 3: DECIDUOUS
Level 6: SAHARA
Level 4: CONIFEROUS
Level 7: TUNDRA
URBAN NOMAD STORE
The Urban Nomad flagship is a seven-level experiential retail destination inspired by the world’s seven biomes, transforming shopping into a journey through travel, technology, and performance. Each floor delivers a distinct sensory environment—integrating climate variation, scent, sound, and materiality—while advanced features such as facial recognition, body-scanning technology, AR mirrors, and contactless payment create a seamless, personalized experience. As customers ascend through the store, access becomes increasingly exclusive, aligning with the Urban Elite loyalty program and redefining luxury retail as immersive, intelligent, and exploration-driven.
Level 1: GRASSLANDS
Level 2: SHRUBLAND
Level 5: RAINFOREST
Facial Recognition
Body Scan Technology
Contactless Payment
Custom Floor Scent
Element Exposure
Smart AR Mirrors
URBAN NOMAD PRODUCT VIDEO
The Urban Nomad product and features video introduces seven innovation-driven travel essentials—integrating anti-theft security, moisture-wicking fabrics, built-in charging ports, climate control, navigation, health tracking, and real-time translation—to showcase a seamless, tech-enabled future of luxury travel.
CLIMATE CONTROL
TRANSLATION
ANTITHEFT
MOISTURE WICKING
NAVIGATION
CHARGING PORTS
HEALTH TRACKING
URBAN NOMAD
PURSUE THE HORIZON
URBAN NOMAD
The Urban Elite Emblems form a seven-tier loyalty system that rewards customers as they progress from Explorer to Nomad, unlocking increasingly exclusive access to immersive retail experiences, advanced technology, and elite global travel privileges.
Level 1: Explorer Minimum Purchase: $1,500 Visit 1 Urban Nomade store
Level 2: Wanderer Minimum Purchase: $5,000 Visit 2 Urban Nomade stores
Level 3: Pathfinder Minimum Purchase: $10,000 Visit 3 Urban Nomade stores
Level 4: Voyager Minimum Purchase: $15,000 Visit 4 Urban Nomade stores
Level 5: TrailBlazer Minimum Purchase: $25,000 Visit 5 Urban Nomade stores
Level 6: The Apex Minimum Purchase: $50,000 Visit 6 Urban Nomade stores
Level 7: Nomad Minimum Purchase: $75,000 Visit 7 Urban Nomade stores